K18 is different, traditional hair products only act superficially on the problem leaving a layer of protection, hydration and shine that is temporary. K18 takes a completely different approach different approach based on biomimicry science, leaving aside the complicated words and beliefs of the past.
In K18 science is everything. If the biology behind a change in the hair is understood, it can be reversed and an internal change can be made, deep within the hair structure, which will allow these changes to be reversed. This would allow these treatments to be a solution to the hair problem.
Capillary care should not be complicated.
More product does not equate to better hair. Traditional conditioning products only disguise damage to the hair on the outer layers. But the internal damage is still there.
Hair is not meant to have product in it. Using hair products is a never ending loop, when you use products, your hair generates problems for which you need more product and so on and so on and so on and so on. endlessly. Hair that looks healthy doesn't have to be healthy. The basis of healthy hair is to use less product.
K18 acts on the peptide chains that form the hair, repairing it from the inside to repair its strength and elasticity. The damage to the hair does not have to be permanent.